3 Don’ts of persuasion

3 Do Not's of Persuasion by Abigail BarnesGetting potential clients/customers to believe in your product/service is critical to secure a sale and to achieve longer-term business growth mastery.

But too many business owners don’t know how to do it. Here are three things to try next time you need to gain consensus or secure a sale:

No 1. Don’t make the hard sell.

Have you added massive value to the relationship before you ask for the sale? When people know like and trust you they want to buy from you, and in most cases ask you to sell to them, not the other way around.

You don’t have to hard sell to them the benefits should be obvious to them from your conversation.

No 2. Don’t resist compromise.

Your number one priority in business is to make money, equally important is to ensure that your clients/customers are happy (without them you have no business). When you make them happy not only do you have a client for life, but you also have a client that refers other ideal clients!

No 3. Don’t assume it’s a one-shot deal.

If the conversation is not flowing and doesn’t feel right don’t force it. Ask your potential client/customer what else you can do for them.

Always work on the basis that they want to buy from you, but that they either don’t know enough about you and or your product/service.

Yes business is a game and sales is an art…Don’t overdo it/over think it or manipulate it. When you do what you love, and sell what you believe in (which I am sure you are doing) then sales is a conversation.

The potential client/customer has a problem and you have the solution. Real sales is an exchange of value, therefore never sell the benefits, only ever talk about the features how by me investing in your XYZ my life will be taken to a whole new level. Do not exaggerate this will only end in refunds and no referrals!

What do you think? Leave a comment below and let me know what works/doesn’t work for you.